We have very humble beginnings (our very first members will be able to attest to that). I established 24/7 Fitness with a very simple motive and that was to help others.
It was apparent to me that when 24/7 Fitness was established the fitness industry was dominated by high pricing and overcrowding due to restrictive opening hours. These factors made it difficult for many (including my own family and friends) to benefit from a regular fitness regime at a gym facility.
I decided to take a risk and offer something that was very different from the norm and offer those benefits that currently weren’t available of low membership fees and open hours with no limitations.
Since our establishment or motive and mission hasn’t really changed but only expanded a little.
Our Mission plain and simple is to ENRICH lives through an HONEST, SINCERE and CHARITABLE service. Love the people we work with (members and gym owners) and bless their lives through what we do. Do what we do well and love it.
ENRICH = Improve or Enhance the quality or value of their lives
HONEST = Doing what we say and following through on our promises
SINCERE = Genuine in our approach and focussed on people not numbers
CHARITABLE = Always looking for opportunities to assist those who cannot assist themselves
Cheaper than your daily cup of coffee
Freedom to come and go as you need
Available to train all year round
Never charged this fee, saving you money
Getting you started for the week: You’ve just enjoyed two great days off for the weekend and now it’s time to start again. Monday can sometimes feel like such a struggle so we offer all non-members the opportunity to train with us on a Monday for free. So no need for a membership on this day just come in and enjoy.
This is one way we reward our members and celebrate their successful weight loss. You lose 10kg in a year, at any stage and we will give you three months absolutely free. This is our promise and we love to see our members be rewarded for what they accomplished.
With our mission in mind, we want to make fitness accessible to all and for some cost can be a huge barrier. We promise to always give you the best price. If you’re looking at changing gyms to save a few extra dollars then we will match like for like in memberships and give you the best price that way. You just need to mention this Guarantee to one of our staff and we will do the rest.
Each month we will provide an opportunity for 1 young person aged between 15 & 18 to be selected as one of our sponsored athletes. This sponsorship will provide each successful applicant with 12 months of our dedicated membership, and the guidance of one of our qualified trainers throughout the year, which will provide all the necessary tools they need to train.
All they need to do to apply is provide us a brief paragraph detailing:
What their ultimate goal is | Who they are and how they got involved in Their sport/physical activity | How this sponsorship would help them